I wanted something that can run games and do productivity at the same time.
A pretty good mid-range Kaby-Lake CPU.
Great cooler, keeps temps to at most 60C on my 7600k, paired with the Corsair Link Software and the ability to monitor other temps is great.
Good mid-range motherboard, enough connectors, and room for upgrade.
Good looking, high-quality ram. Nothing else.
Fast though not as fast as a PCI-e based m.2 drive, it fits my needs.
Good-quality and a large amount of storage.
A decent GTX 1070 that isn't the best but it is good for what I'm doing. (I like the look of this GPU over the ASUS 1070 Strix)
Great case that has enough cable management space and grommets, it comes with an RGB led strip, it is silent, and it has a tempered glass case. Has optimal airflow, better fan mounts than say the S340, and the radiators don't interfere with long GPUs.
Good quality PSU, but the cables aren't that great.
Great high airflow/ static pressure fans, they aren't as good as I-PPC Noctua fans but they work, though they are sort of loud.
Great high-resolution gaming monitor, only bad thing is the lower refresh rate than other gaming monitors.
Great Cherry MX Brown keyboard with a nice key layout and a nice tactile feel.
Great cheap and good looking mouse.
Great audio and features, the ski goggle headband helps prevent sagging.